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With ample options available in the internet marketing space, more and more small & mid sized organizations are considering enhancing their websites. It has become vital for brands and companies to spruce up their websites and include advanced functionality to be able to keep up in the competitive environment.

Whether you are designing a new site or looking at giving your website a makeover, here are a few pointers on how to keep your website looking fresh.

1. Always have an attractive title. The title of your website represents what it’s about. Make sure it is memorable, to the point and catchy.

2. Make sure that you clearly define your business objectives on the website. In addition to the typical ‘About Us’ page that talks about what the business does, talk about what the business wants to do, the goals it intends to reach etc.

3. Integrate programs that help you measure the success of your website. You can employ trackers that allow you to analyze internet leads and enquiries generated through the website.

4. Simplicity is always in vogue. Keep your website as user friendly as possible. If the browsing experience is complicated, users may hesitate to revisit your website. While browsing, one mustn’t need to click through hundreds of links to get to the piece of information users are looking for.

5. Make your company stand out. Most website developers forget to include the basics on their website. Talk about your company, and how it’s different from your competitors. Make sure you eliminate all jargons and present the content in a clutter-free manner.

6. Engage users on the website through interactive features such as videos and testimonials. If your product type permits, use humor to connect with users.

7. Get innovative about promoting and advertising your product. Spend a little money to tell everyone you are there. Make sure the link to your website is placed at as many relevant pages as possible. Integrate your promotions strategy with a social media strategy. Make good use of platforms such as Facebook and Twitter to promote your website and drive traffic towards it. Provide social media connecting options to users on your website. Entice more users to follow you on twitter, or ‘like’ your Facebook page enabling you to open a regular dialogue with them.

The task of keeping your website fresh is an ongoing exercise. Make sure that you offer the same number of functional options or more than your competitors. The information on your website must be at any point of time updated. You can invest in maintaining a proactive team of website developers that are constantly designing solutions to ensure the freshness of your website.
By 2013, the majority of all searches on the internet will be from mobile devices. “Those businesses who develop a mobile website first will reep the rewards of catering to the modern way people find businesses!,” said Edward Quinn from Aliante Las Vegas Web Design. “The 4 second rule still applies when a potential customer is visiting your website. If you site is not loading fast and smoothly then customer will not stay on your website long. Also, if a website is out alignment or not using the touch features of mobile to their advantage then they will look dated. High degree of customization in mobile websites is a must to win in 2012 and beyond.”

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Running a web hosting business sounds easier than it looks. Many business owners fail during the first or second attempts. Here are some tips on how to get your web hosting business off the ground.

Tip 1: Take some time to understand the business. The reason why most business owners fail during the first or second attempts is because they don’t understand what it takes to run a web hosting business. For instance, they don’t know the costs associated with providing support and so on. So they end up running into all sorts of problems and may even price their hosting packages wrongly. As a result, their hosting business failed. So do take the time to visit hosting forums and read up on how to set up a hosting business properly.

Tip 2: Provide in-house support initially. Ultimately, you want to grow big enough to be able to outsource support but in the beginning, it’s always a good idea to provide support yourself. This is to ensure that you get hands on experience on the issues that may arise. After a year or two, when you feel comfortable enough, you can always hire someone else to do the job. Now that you have the experience, you will do a much better job at training this new person up to handle the job. And if he decides to leave, you can always act as a standby support engineer until you can hire someone new.

Tip 3: Promote your hosting services aggressively. Make it a point to run marketing campaigns on a monthly basis. Come up with new promotions to attract new customers. Understanding your own competitive advantages will help you craft effective marketing messages. For instance, where do you think your strength is? If you are good at providing managed hosting services, then your marketing campaigns should be geared towards this direction.

You can easily get traffic from hosting forums, social networking sites, or through pay per click search engines.

Tip 4: Retain your customers. It may cost you a lot of time, energy and resources to acquire new customers. So do your best to retain your customers. The first thing you need to do is to ensure that your servers are up and running 24 by 7! If your servers keep experiencing down time, your customers will leave you one by one.

To retain your customers, also make sure that you respond to support emails promptly. Whenever you get a new support email, try to reply within 24 hours. Many hosting companies usually respond within a couple of hours. That’s hard to beat!

Tip 5: Finally, keep abreast of the changes in the hosting industry. What are some features that customers may be asking for? When you anticipate the needs of your customers, you are in a much better position to build a bigger pool of customers.
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